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10 Tips de ventas para firmas contables

“Es mucho más rentable y eficaz mantener un cliente, y aumentar su negocio con nuestra empresa, que adquirir un nuevo cliente.”                                                                  Harry Beckwith Ahora bien Harry, ¿Cómo lo hacemos? Mis últimas capacitaciones, enfocadas en el tem a de la “Contabilidad de Relaciones” ( Relationship Accounting ), apuntaban a crear espacios de reflexión sobre cómo mantener contentos a los clientes, y desarrollar factores que ayudan a fortalecer la relación y mejorar todos los puntos de contacto con ellos. Pero a principios de este año, en la primera reunión anual con mi equipo surgió la duda de cómo podíamos transformar esa relación en mayores ventas, y mejor rentabilidad para el negocio. Por esas casualidad de la vida, o simplemente confirmando que los c...

The Raibow Revolution

" Armed with the rainbow flag, symbol of human diversity, they are revolutionizing one of the most sinister legacies of the past. The walls of intolerance are beginning to crumble. This affirmation of dignity, which dignifies us all, arises from the courage to be different."  Eduardo Galeano It was an ordinary Saturday, like any other. That night I didn´t feel like going out but my friends insisted, so at 2 am I was already at the bar with a drink in my hand and a winning attitude. I saw him come to talk to my best friend with a made-up excuse, one of those that are so lame that they bring out a smile automatically because we cannot think that are still being used these days. Two days later we had our first date, in a place that was well above our budget, but we had to bet for the sake of love, right? You can see that the investment was worth it because one month later we were living together. After a year and a half, we got engaged and soon after we got married in ...

La revolución del arcoíris

“Armados con la bandera del arco iris, símbolo de la diversidad humana, están revolucionando uno de los legados más siniestros del pasado. Los muros de la intolerancia están empezando a desmoronarse. Esta afirmación de la dignidad, que nos dignifica todo, nace del coraje de ser diferente.” Eduardo Galeano Era un sábado común y corriente, como cualquier otro. Esa noche no iba a salir pero mis amigos insistieron, así que a las dos horas ya estaba en el bar con trago en mano y actitud ganadora. Lo vi acercarse a hablar a mi mejor amiga con alguna excusa, de esas que son tan trilladas que nos sacan una sonrisa automáticamente porque no podemos pensar que se sigan usando. Dos días más tarde tuvimos nuestra primera cita, en un lugar que estaba bien por encima del presupuesto de los dos, pero había que hacer valer la esperanza del amor, ¿no?. Se ve que la inversión valió la pena porque un mes después estábamos conviviendo. Al año y medio nos comprometimos y al poco tiempo nos ca...

Monroe, a fable on business diversity

“Let no one cage who you were born to be” -       Anonymous  Once upon a time there was a rainbow zebra, yes you read well, rainbow! His name was Monroe and instead of being black and white as everyone in its herd, he was multi-color. When he was young, Monroe used to live happily with his siblings and friends. He did not care much about being different. In fact, everyone wanted to choose him for their teams because he gave an air of freshness wherever he went. He had an amazing sense of humor, which he expressed by even making fun of himself. Monroe loved to travel. It was his only hobby and passion. Whenever he had the chance, he called some of his friends and started galloping to the horizon. Sometimes they left for one day or two, but there was that time when they travel for almost three weeks. When they came back and saw the map, they realized that they had been through almost 3 countries!! When he came of age, his father told ...

The Purpose

“A vocation is the backbone of life.” - Friedrich Nietzsche A few weeks ago, I met Vicente. Vicente is an accountant. He arrives every day at 8.30 in the morning (on the dot!), has a coffee at 11 and a light lunch at his desk at 1pm. He almost does not get up from his desk all day. In the days that I worked with him, he only did it to collect some papers, crush others and go for his coffee. When he arrives at the office he checks the news in several online newspapers, analyzes the behavior of some stocks and then turns on his Quickbook to begin registering the previous-day`s operations of at least five companies. He makes some calls, reconciles the bank and then, about 5-ish, “he calls it a day". He takes his worn-out briefcase - those old ones that are barely seen in banks or gangster`s movies-, and turns off the lights of the office, locking each door. Then, with the sun of the afternoon giving full in its back, he walks about 3 blocks up to the first subway station. Wit...

"Organiza-Social" Phobias

“Race hate isn't human nature; race hate is the abandonment of human nature."                                                                     - Orson Wells (1915-1985) In recent months the term Xenophobia has been on the everybody’s lips.  The set of several events, such as the reinvigoration of the Ku Klux Klan in the United States after Trump`s election, the latest jihadist attacks in Europe, marches against LGBTI rights, the rise of a Neo Nazi political party in Germany, or the persecution of other immigrant minorities in different countries in Latin American, makes us realize that the world still has a long road to peace and world coexistence. But come on, let's start by defining the theme. Google defines a phobia as: " an extreme or irrational fear of or aversion to something ." [1] Some...

Fobias organiza-sociales

""El odio a las razas es más bien el abandono de la naturaleza humana".                                  - Orson Wells (1915-1985) En los últimos meses el término Xenofobia ha estado en boca de muchos. Hechos como l a revigorización del Ku Klux Klan en EEUU, los últimos atentados yihadistas en Europa, marchas contra los derechos LGBTI, el alza de la participación política de Neo-Nazis o persecuciones a otras minorias de inmigrantes  en diferentes paises de Latinoamérica, nos hacen dar cuenta de que aún el mundo tiene un largo camino hacia la paz y convivencia mundial. Pero a ver, comencemos por definir el tema.  Google define una fobia como:   “ Temor intenso e irracional , de carácter enfermizo, hacia una persona, una cosa o una situación .” [1] A veces estos miedos no son tan irracionales…por ejemplo, si uno se atraviesa con una araña más grande que lo normal, cu...